Hello,
I'm Matthew Knight.

I'm an independent strategist, mental health advocate and tinkerer.

01.
you might be looking
for these projects of mine

foxlark

I help businesses like LEGO, Alva, Klarna, P&G and Accenture figure out what to do next.

Leapers

I founded this award winning project supporting the mental health of the self-employed in 2017. Since then, we’ve helped over 70,000 people.

Manual of Me

I designed and built this platform which helps people explore and communication how to work better together.

02.
i'm currently working on

_ digital and proposition strategy for a non-profit
_ proposition and brand strategy for a HR technology startup
_ comms strategy for a adtech startup
_ experience strategy for a leading kids brand
_ running an exec leadership workshop
_ customer experience mapping for a fintech
_ designing a freelance talent network for an agency brand

03.
i've previously been

_ head of strategy and innovation for carat uk
_ creative strategist at yarned
_ interim head of digital at D&AD
_ technical creative director at W+K London
_ interim head of technology at endemol digital
_ founder / head of technology at award winning agency de-construct
_ senior developer at deepend

04.
I've recently written...

The great resignation could be truly great for everyone.

What if, instead of treating each person who left as persona non grata, we embraced what they want to do next, and actively supported it?

What does it take to onboard a freelancer well?

We’re building a boiler plate on-boarding document which you can copy and repurpose for your own business. What are the key aspects you need to consider in yours?

Communicating your Culture

Being Freelance Friendly includes helping freelancers onboard and get to doing good work quickly — and communication your organisational culture and ways of working upfront is a powerful tool to support this.

Good mental health for all includes your freelancers.

As teams increasingly move towards more diverse groups, combining on-site and remote, full-time, part-time and freelancers, or with many businesses, especially in the creative sector, building their teams from almost exclusively freelance talent, what responsibility and investment is being put into your non-employees?

Mapping the emotional journey of the self-employed.

Mapping the common emotional experience helps us to identify when and where we can collectively support the mental health of the self-employed.

05.
Other things to know.

i'm also a dad of two, coffee nerd, bad programmer, good listener, i can't keep houseplants alive, eat too much ice cream, and my favourite smell is basil.

Read my Manual of Me